Oklahoma Interior Design Coalition
Freelance Brand Designer / Art Director
Freelance Brand Designer / Art Director
The Oklahoma Interior Design Coalition needed a clearer visual identity that communicated its mission and made it easier to create consistent social and public content. As freelance brand designer, I led the project from initial client communication and creative direction through the development of the logo and complete visual identity package.
Working directly with the OIDC Board President, I translated the organization’s 40-year history, legislative advocacy, and support of interior design professionals into a cohesive brand system that included a logo, color palette, typography, and style guide.
The logo combines bold, softened typography to balance OIDC’s authority as an advocate with its role as a supportive professional organization. The shape of Oklahoma integrated into the “I” and “D” represents both the physical spaces created by interior designers and the organization’s commitment to protecting the profession within the state.
The Brand System
The Style Guide
A Milestone Identity
The new visual presence launched as OIDC celebrated 40 years of advocacy and the passage of Oklahoma HB1793, changing the title "Registered Commercial Interior Designer" to "Licensed Interior Designer" with a specified scope of practice, and protecting the title for registered interior designers across the state.
OIDC adopted the new identity across social media, event graphics, press releases, and official communications, creating a more recognizable and consistent public-facing presence.
Examples of posts from the OIDC Instagram account.